Grow Green Girl

In partnership with UN Environment Programme, Mythos Labs trained 20 women founders of eco-friendly startups from across Asia on marketing, communications and branding. The 3-day training included techniques for using comedy and entertainment to amplify their startup’s message. By the end of the workshop, Mythos Labs had helped each participant create tangible assets and strategies for growing their green businesses including brand pyramids, customer personas, marketing plans, channel strategies and video advertisement scripts.