Using Comedy to Deradicalize High-risk Individuals

We partnered with Malaysia’s most popular comedian, Harith Iskander, to create three comedic CVE videos that countered prevalent perceptions of ISIS among at-risk youth. The videos were only shown to audiences who searched for pro-ISIS terms on the internet, using Google’s Redirect Method. These “high-risk” audiences were more receptive to the comedic CVE videos produced by Mythos Labs (higher watch times and retention rates) than they were to other, non-comedic CVE content.