Vision

How can comedy help fight terrorism? What can artificial intelligence teach us about gender inequality? Why should environmental activists learn about brand marketing? We believe the world’s biggest problems require the world’s most innovative solutions. That means finding connections between seemingly unrelated disciplines in order to create new approaches. This idea of recombinant innovation is at the heart of everything we do. What exactly do we do? Read on to find out!

Focus Areas

Our diverse team of creators, technologists and researchers focus on four critical issues:
  • Combatting Mis/disinformation

  • Preventing and Countering Violent Extremism

  • Promoting Gender Equality

  • Combatting Climate Change

Approach

Content

“If you want to tell people the truth, make them laugh. Otherwise, they’ll kill you.”
– George Bernard Shaw

We partner with popular comedians and influencers to create entertaining content that counters harmful narratives

Technology

“Any sufficiently advanced technology is indistinguishable from magic."
- Arthur C. Clarke 

Our MIDAC technology uses artificial intelligence to monitor disinformation and propaganda, identify bots/malevolent actors, assess their impact and counter their influence

Research

"In God we trust. All others must bring data.”
– W. Edwards Deming

We develop data-driven research reports and policy briefs for governments, think tanks and Fortune 100 companies

Capacity Building

"An investment in knowledge always pays the best interest."
- Ben Franklin

We conduct trainings on strategic messaging, content production and combatting disinformation.

Where we Work

Clients


US Department of State

European Commission

UN Women

Global Affairs Canada

USAID

UNDP

UN Environment Programme

UN Office of Drugs and Crime

Hedayah

US Department of Homeland Security

Purpose

Meta

US Department of Justice

Jigsaw

Founder

Priyank Mathur

Founder and CEO

Priyank has a background in counter-terrorism, communications and comedy. He has co-authored research papers and led counter-misinformation programs and trainings in over 20 countries on behalf of the United Nations, US Department of State, European Commission and others. Mr. Mathur’s research investigating disinformation related to Ukraine has been featured on BBC, Le Monde, Newsweek, Huffington Post and other global outlets. He is also the host of acclaimed documentaries and podcasts, including the United Nations' "ExtremeLives," Newslaundry's "Let's Talk About ISIS in India" and Mythos Labs' "Comedians Explain the World." Previously, Mr. Mathur served as a Policy Advisor and Intelligence Analyst at the US Department of Homeland Security (DHS), where he advised senior leadership on emerging terrorist and cyber threats. Mr. Mathur also served as Global Consulting Director at Ogilvy and Mather, where he created award-winning digital advertising campaigns for Fortune 100 firms, and as a comedy writer at The Onion. He holds an MBA from MIT Sloan School of Management, as well as an M.A. and B.A. in International Relations from Boston University.