Vision

How can comedy help fight terrorism? What can artificial intelligence teach us about gender inequality? Why should environmental activists learn about brand marketing? We believe the world’s biggest problems require the world’s most innovative solutions. That means finding connections between seemingly unrelated disciplines in order to create new approaches. This idea of recombinant innovation is at the heart of everything we do. What exactly do we do? Read on to find out!

Focus Areas and Approach

Our diverse team of creators, technologists and researchers focus on four critical issues:
  • Countering Violent Extremism

  • Promoting Gender Equality

  • Combatting Misinformation

  • Advancing Sustainability

Content

“If you want to tell people the truth, make them laugh. Otherwise, they’ll kill you.”

– George Bernard Shaw

We partner with popular comedians and influencers to create entertaining content
that counters harmful narratives

Technology

“Any sufficiently advanced technology is indistinguishable from magic."
- Arthur C. Clarke 

Our MIDAC technology uses artificial intelligence to monitor disinformation and propaganda, identify bots/malevolent actors, assess their impact and counter their influence

Research

"In God we trust. All others must bring data.”
– W. Edwards Deming

We develop data-driven research reports and policy briefs for governments, think tanks and Fortune 100 companies

Capacity Building

"An investment in knowledge always pays the best interest."
- Ben Franklin

We conduct trainings on strategic messaging, content production and combatting disinformation

Clients


US Department of State

European Commission

UN Women

Global Affairs Canada

USAID

UNDP

UN Environment Programme

UN Office of Drugs and Crime

Hedayah

US Department of Homeland Security

Purpose

Facebook

Omidyar Network India

US Department of Justice

Team

Priyank Mathur

Founder and CEO

Tauhid Zaman

Technology Advisor

Motaz Elkraif

Libya Country Representative

Mayeeda Choudhury

Bangladesh Country Representative

Emmy Yuniarti Rusadi

Indonesia Country Representative

Angeli Alba-Pascual

Philippines Country Representative

Praneeth Metukuru

Social Media Manager

Rishu Raj

Tech Intern