How can comedy fight terrorism? How can Generative AI prevent online scams and how can games build media literacy? We believe the world’s biggest problems require the world’s most innovative solutions. That means finding connections between seemingly unrelated disciplines to create truly new approaches. This idea of recombinant innovation is at the heart of everything we do.
“Any sufficiently advanced technology is indistinguishable from magic."
- Arthur C. Clarke
We develop and deploy Generative AI systems to combat terrorism and online scams.
“If you want to tell people the truth, make them laugh. Otherwise, they’ll kill you.”
– George Bernard Shaw
From ‘edutaining’ campaigns to gamified e-modules to data-driven research, we craft powerful messages and bring them to life.
Priyank has a background in counter-terrorism, communications and cybersecurity. He has led global programs to combat terrorist propaganda, human trafficking and tech-facilitated violence against women in over 25 countries on behalf of the United Nations, US Department of State, European Commission, Google, Meta and other major organizations. Priyank’s work has been featured on BBC, Le Monde, Newsweek, and other global outlets. He is also the host of acclaimed documentaries and podcasts, including the United Nations' "ExtremeLives," Newslaundry's "Let's Talk About ISIS in India" and Mythos Labs' "Comedians Explain the World." Previously, Priyank served as a Policy Advisor and Intelligence Analyst at the US Department of Homeland Security (DHS), where he advised senior leadership on emerging terrorist and cyber threats. Priyank also served as Global Consulting Director at Ogilvy and Mather, where he created award-winning digital advertising campaigns for Fortune 100 firms, and as a comedy writer at The Onion. He holds an MBA from MIT Sloan School of Management, as well as an M.A. and B.A. in International Relations from Boston University.
Dr. Tauhid Zaman is an Associate Professor of Operations Management at the Yale School of Management. He is an expert in information operations and social media. His research interests focus on analytical capabilities for detecting and countering propaganda campaigns in social networks. Some of his work includes building algorithms to combat online extremists and creating methods to assess the impact of bots. Dr. Zaman earned his B.S., M.S. and Ph.D. in Electrical Engineering and Computer Science from MIT. His work has been featured in the Wall Street Journal, Wired, Mashable, the LA Times, and Time Magazine.